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The 30 Biggest Brand Flops of All Time, Ranked By Disastrousness

Creativity and experimentation is key to ensure the longevity of any good brand - but even multi-billion dollar companies make mistakes sometimes. After all, not every product launched can be as massively popular as the iPhone, and for every Facebook level success there's guaranteed to be a few Google+ level failures. From Harley-Davidson perfume to New Coke, these brand flops were nothing but a disaster, leaving customers wondering just what on earth they were thinking in those marketing meetings.